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At Genan, we’re pioneering tire recycling with technology, integrity, and impact. Join a global team turning waste into value.

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Being a Green Pioneer of Genan

At Genan, sustainability starts from within. Our people are catalysts for change, driving innovation and making a positive impact every day.

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At Genan, we turn end-of-life tires into premium raw materials – from fine rubber powder to durable granulates – for a world that demands performance and sustainability.

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News

News and press

Discover the latest news, press releases and case stories from Genan. Stay informed about our innovations in sustainability, circular solutions and groundbreaking projects that shape the future of tire recycling.

5 min read

New study finds no health risks from crumb rubber infill on synthetic turf

A new study from the California Office of Environmental Health Hazard Assessment (OEHHA) adds important scientific insight to the discussion around synthetic turf. Concerns about potential chemical exposure from crumb rubber infill are often part of the synthetic turf debate - and OEHHA notes that these concerns were a key reason the study was initiated. After a multi-year Synthetic Turf Study of 35 different synthetic turf fields using crumb rubber infill, the study concludes that: It did not identify health risks for players, coaches, referees or spectators from on-field or off-field exposure to chemicals in crumb rubber infill. At Genan, we believe that the use of recycled materials in society should always be guided by solid science and transparent data. Studies like this contribute valuable knowledge to an ongoing discussion about how recycled rubber can be used safely and responsibly in society. Read the OEHHA press release and access the full study here For environmental reasons and to reduce refill demand, pitches should be designed and maintained to prevent infill loss. Genan recommends using infill barriers, perimeter mats, controlled entry points, and proper brushing techniques. To help, we offer three concise guides: Construction & installation guide Maintenance guide Responsible conduct guide

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5 min read

GENAN ROAD+ PREMIXED receives EPD

We're proud to announce that our GENAN ROAD+ PREMIXED product now has an Environmental Product Declaration (EPD). And what's an EPD? An EPD is an independently verified and registered document that communicates transparent and comparable data about the environmental impact of a product throughout its life cycle. In short, it’s a stamp of trust and transparency. We work continuously to develop high-performance products with a minimal footprint – and this EPD is another step forward in proving just that. Our GENAN ROAD+ PREMIXED not only helps build better roads – it also supports a greener tomorrow by rethinking how we use and reuse materials. You can find the EPD here or read more about GENAN ROAD+ PREMIXED here

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5 min read

Annual Report 2024 – Genan group after record-breaking year: Circular products must be strengthened

With an all-time high turnover and the best operating result ever, 2024 was a record-breaking year for the Genan group. Significant growth in sales of the main product, rubber granulate, indicates that circular products are gaining a firmer foothold. Yet in the light of the green agenda, the use of raw material from recycling is gaining ground too slowly. according to the group. Read our 2024 annual report

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5 min read

Melting expectations

From recycled rubber to reduced emissions – 7 Steel Nordic and Genan are reshaping steelmaking for a cooler planet. And have done so for years... To most people, rubber and steel may not seem like an obvious match. But in the heart of the Norwegian fjords, a surprising partnership is helping to make steel production more sustainable. Read the case story here: Melting expectations

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5 min read

Genan CEO joins Tire Recycling Foundation Board of Directors

Thomas Boehme, CEO at Genan Inc., joins the Tire Recycling Foundation Board of Directors. Foundation led by the U.S. Tire Manufacturers Association (USTMA) and the Tire Industry Association (TIA) names CEO at Genan Inc., Thomas Boehme, to lead tire circularity and sustainability efforts. Interested in the full press release? Contact the Genan marketing department.

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5 min read

Genan secures the construction of a new solar park in Djursland

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Press

Press contact

We are always available to the press. For press inquiries, contact our PR Coordinator – she will help you directly or connect you with the right spokesperson within the relevant area of expertise.

Lisbet V. Thybo

PR Coordinator

lvt@genan.com | Tel.: +45 8728 3026 | Mobile: +45 2046 6792

Press

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Photos and graphics downloaded from the below image library may be freely used for editorial purposes, as long as Genan is indicated as source. Commercial use is not allowed.

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At Genan, we give used tires a new life, creating unique and sustainable products – only imagination sets the limit! Have an idea or a request? Let’s make it happen.