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At Genan, we’re pioneering tire recycling with technology, integrity, and impact. Join a global team turning waste into value.

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Being a Green Pioneer of Genan

At Genan, sustainability starts from within. Our people are catalysts for change, driving innovation and making a positive impact every day.

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Explore our products

At Genan, we turn end-of-life tires into premium raw materials – from fine rubber powder to durable granulates – for a world that demands performance and sustainability.

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News

News and press

Discover the latest news, press releases and case stories from Genan. Stay informed about our innovations in sustainability, circular solutions and groundbreaking projects that shape the future of tire recycling.

5 min read

Annual Report 2022 – Record-high turnover: but high energy prices limit earnings

World-largest tire recycler, Danish environmental company Genan, achieved a record turnover of more than EUR 62 million last year, representing a 4.6% increase in comparison with the previous year. Yet earnings dropped from close to EUR 3.5 million in 2021 to EUR 1.5 million in 2022 – mainly due to high energy and freight prices. Read our 2022 annual report

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5 min read

Forever reusable products

To someone with a green heart, this may sound like a pipe dream, but in fact, “forever reusable products” are reality at the BIRN iron foundry in Holstebro in Denmark. Cast iron can be recycled over and over again. And you can even mix in another sustainable resource as well – namely steel from end-of-life tires. Read the case story here: Forever reusable products

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5 min read

New Application Development Manager

Expanding the team for the second time this year already, Genan, welcomes Michael Christensen as new Application Development Manager as of 1 February 2023.

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5 min read

New Key Account Manager for Central Europe

Genan has expanded its sales team, hiring Key Account Manager Eduard Vogt from 1 January 2023.

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5 min read

Outdoor horse riding all year round thanks to frost-free surface

No matter whether you enjoy horse riding as your hobby or professionally, the weather is a significant parameter when it comes to outdoor riding. Especially in the Nordic countries, where rain and sleet, snow and frost are weather report standards many days of the year, countless riding hours are spent in indoor riding arenas. The outdoor track is just one big puddle or hard as rock after several days with sub-zero temperatures. However, using rubber granulate as top layer in horse riding arenas provides a dry and frost-free arena all year round. Read the case story here: Outdoor horse riding all year round thanks to frost-free surface

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5 min read

Globally valid ISO certifications

As a part of Genan’s strategic and persistently systematic work on Quality, Environment, Health & Safety and Energy Management, we follow the requirements outlined in the following four international standards: ISO 9001 (quality management), ISO 14001 (environmental management), ISO 45001 (occupational health and safety management) and ISO 50001 (energy management). Thanks to operational excellence and cross-factory knowledge sharing as well as the determined efforts of Genan staff at all locations, we have managed to achieve these globally valid certifications of our six tire recycling plants. In December 2021, all six factories were audited by certification company GUTcert, and we now proudly present the result: four separate ISO certifications, each covering all six Genan plants. These four ISO certificates illustrate the strict requirements we impose on ourselves in respect of both quality, workplace safety, environmental responsibility as well as when it comes to structuring our energy management for energy-saving operation at all Genan plants – striving for a sustainable future. Find the certificates here.

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Press

Press contact

We are always available to the press. For press inquiries, contact our PR Coordinator – she will help you directly or connect you with the right spokesperson within the relevant area of expertise.

Lisbet V. Thybo

PR Coordinator

lvt@genan.com | Tel.: +45 8728 3026 | Mobile: +45 2046 6792

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Click on any box below to download a zip file with photos and images from Google Drive.

Photos and graphics downloaded from the below image library may be freely used for editorial purposes, as long as Genan is indicated as source. Commercial use is not allowed.

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At Genan, we give used tires a new life, creating unique and sustainable products – only imagination sets the limit! Have an idea or a request? Let’s make it happen.